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Build Your Own Elevator Speech

Step 1

Identify your core statement. What is the headline you want people to take away from your conversation?

Examples include:

  • We're making tremendous strides in student achievement.
  • Our focus right now is on implementing some very promising instructional technology.
  • Students now have access to a wide range of more challenging courses.

Your Core Statement (should be restricted to a brief sentence):



Step 2

Name your 3 key messages. What are the programs and developments that best illustrate your core statement? Be concrete and specific.

Examples include:

  • End-of-year state test scores are up schoolwide.
  • We're moving to a 1 to 1 computing model, where each student will have his or her own laptop.
  • This is the first year of our new International Baccalaureate program.

Key Message 1

Key Message 2

Key Message 3


Step 3

For each key message, create three support points for use in extended conversations and writing. What are the data, stories or additional information that help to prove that your programs and plans are effective?

Examples include:

  • Ninety percent of our seventh graders are now reading at grade level, up from eighty percent just two years ago.
  • We piloted the laptop program with ninth graders last year. I had the chance to meet with some of those students and one of them told me that this was the first time she had access to a computer at home.
  • Students who participate in the IB program work must complete a 4,000-word research paper. In the process, they learn how to evaluate sources, work with data and communicate their findings to peers and other audiences.

Support Point 1

Support Point 1

Support Point 1

Support Point 2

Support Point 2

Support Point 2

Support Point 3

Support Point 3

Support Point 3


Step 4

Put it all together and practice, practice, practice. You don't have to memorize the exact words you've written here, but you do want to use this tool to help you consistently emphasize the most powerful messages and stories you want to share about your school.

Return to the Principal's PR Portal.

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