Social Media Toolkit

October is National Principals Month! It’s time to celebrate and honor the incredible work our principals do every day, transforming our schools and impacting lives. Let’s come together to express our gratitude and showcase the difference they make.

Our toolkit is full of ideas to make this National Principals Month truly special on your social channels. From heartfelt posts highlighting the amazing work of principals to personalized emails that show your appreciation, we’ve got everything you need to share your thanks.

Take a moment to thank a principal who has made a difference in your life!

ORGANIZATION’S SOCIAL HANDLES:

	NAESP	NASSP	AFSA
Instagram	@thenaesp	@nassp
Facebook	National Association of Elementary School Principals	National Association of Secondary School Principals (NASSP)	American Federation of School Administrators (AFSA)
LinkedIn	National Association of Elementary School Principals (NAESP)	National Association of Secondary School Principals (NASSP)	American Federation of School Administrators
X	@NAESP	@NASSP	@AFSAUnion

This toolkit features sample messages and shareable graphics you can use for social media posts, emails, and newsletters to inspire your colleagues to participate in National Principals Month.

Sample Social Posts IN ENGLISH

• FACEBOOK 
  
  • 🎉 Happy National Principals Month! Thank you to the incredible principals who lead with dedication and inspire students every day. 💙 Your impact is invaluable! 👉 Celebrate more at principalsmonth.org #ThankAPrincipal #NationalPrincipalsMonth 
    
    
  • This October, let’s recognize the principals who shape our schools and communities. Visit principalsmonth.org for ideas on how to celebrate and show appreciation. #ThankAPrincipal #NationalPrincipalsMonth 
    
    
• INSTAGRAM 
  
  • 💡 October is #NationalPrincipalsMonth! Drop a ❤️ or tag a principal who inspires you. Let’s make this month special for the leaders who make a difference every single day. #ThankAPrincipal 
    
    
  • ✨ Celebrate #NationalPrincipalsMonth with [@naesp], [@nassp], and [@afsafunion]! Head to principalsmonth.org to find fun ways to say thanks. 
    
    
  • 📸 Principals — share your story! “I’m proud to be a principal at [school] in [city/state] because…” Let’s spread the love this month. #ThankAPrincipal #NationalPrincipalsMonth 
    
    
• LINKEDIN 
  
  • October is National Principals Month! We honor principals for their leadership, vision, and commitment to student success. Join [@NAESP], [@NASSP], and [@AFSAUnion] in celebrating these leaders and find ways to show your appreciation at principalsmonth.org. #ThankAPrincipal #NationalPrincipalsMonth 
    
    
  • Being a principal means making a difference every day. This National Principals Month, we recognize the impact principals have on students, staff, and communities nationwide. Learn how you can join the celebration: principalsmonth.org 
• X 
  
  • October is #NationalPrincipalsMonth! 🎉 Let’s honor the principals whose leadership and dedication inspire students every day. 💙 Join [@NAESP], [@NASSP] & [@AFSAUnion] in celebrating: principalsmonth.org #ThankAPrincipal 

Sample Social Posts IN Spanish

• FACEBOOK 
  
  • 🎉 ¡Feliz Mes Nacional de los Directores! Gracias a los increíbles directores que lideran con dedicación e inspiran a los estudiantes todos los días. 💙 ¡Su impacto es invaluable! 👉 Celebra más en principalsmonth.org #ThankAPrincipal #NationalPrincipalsMonth 
    
    
  • Este octubre, reconozcamos a los directores que dan forma a nuestras escuelas y comunidades. Visita principalsmonth.org para encontrar ideas sobre cómo celebrar y mostrar tu aprecio. #ThankAPrincipal #NationalPrincipalsMonth 
    
    
• INSTAGRAM 
  
  • 💡 ¡Octubre es el #NationalPrincipalsMonth! Deja un ❤️ o etiqueta a un director que te inspire. Hagamos que este mes sea especial para los líderes que marcan la diferencia cada día. #ThankAPrincipal 
    
    
  • ✨ Celebra el #NationalPrincipalsMonth con [@naesp], [@nassp] y [@afsafunion]. Entra a principalsmonth.org y encuentra formas divertidas de dar las gracias. 
    
    
  • 📸 Directores — Crea un video y compartan su historia. “Estoy orgulloso/a de ser director/a en [escuela] en [ciudad/estado] porque…” #ThankAPrincipal #NationalPrincipalsMonth 
    
    
• LINKEDIN 
  
  • ¡Octubre es el Mes Nacional de los Directores! Honoramos a los directores por su liderazgo, visión y compromiso con el éxito estudiantil. Únete a [@NAESP], [@NASSP] y [@AFSAUnion] para celebrar a estos líderes y encuentra maneras de mostrar tu aprecio en principalsmonth.org. #ThankAPrincipal #NationalPrincipalsMonth 
    
    
  • Ser director significa marcar la diferencia cada día. En este Mes Nacional de los Directores, reconocemos el impacto que los directores tienen en los estudiantes, el personal y las comunidades en todo el país. Descubre cómo puedes unirte a la celebración: principalsmonth.org 
    
• X 
  
  • ¡Octubre es el #NationalPrincipalsMonth! 🎉 Reconozcamos a los directores cuyo liderazgo y dedicación inspiran a los estudiantes cada día. 💙 Únete a [@NAESP], [@NASSP] y [@AFSAUnion] para celebrar: principalsmonth.org #ThankAPrincipal 

Downloadable Graphics IN ENGLISH

Downloadable Graphics IN Spanish

SAMPLE NEWSLETTER COPY

October is National Principals Month, and we want to express our heartfelt gratitude to the amazing principals who lead our schools. Their dedication, passion, and commitment shape the educational experiences of our students and foster positive school cultures.

Every day, our principals inspire teachers, staff, and students to strive for their best. They navigate challenges with grace and create environments where every student can thrive. This month, join us in recognizing and thanking these remarkable leaders.

To our wonderful principals, thank you for all that you do. Your leadership and tireless efforts make a profound difference. Let’s all take a moment to #ThankAPrincipal and show our appreciation for their invaluable contributions to our schools and communities.

To learn more about how you can celebrate and honor principals in your life, visit principalsmonth.org.